Job
                                Description
                            
                            
                                Posted On 16th Jun, 2025 
:
We are looking for a sharp, business-savvy, and execution-oriented Business Manager to lead and scale our International Market operations focuses (Specific focus on USA and Middle East) . The ideal candidate should have hands-on experience in managing eCommerce businesses (D2C & marketplaces) in the beauty/personal care category, with a deep understanding of the consumer, digital ecosystem, and brand building.
Key Responsibilities:
1. Business Ownership:
Own the P&L for the USA/ Middle East market revenue, margins, growth targetsDevelop and execute the go-to-market strategy tailored for respective consumer
2. eCommerce & Marketplace Management:
Manage and grow D2C (Shopify/Brand Website), online marketplaces and GTM for respective geographiesEnsure seamless cataloging, pricing, listing optimization, and SEO performance
3. Marketing & Growth:
Partner with performance marketing teams to plan and execute campaigns on Meta, Google, TikTok, etc.Drive influencer and affiliate collaborations specific to respective demographicLeverage CRM, retargeting, and loyalty programs to improve repeat purchases
4. Cross-functional Collaboration:
Work with Product, Operations, Design, and Customer Service teams to localize offerings and experienceCoordinate with logistics & 3PL partners for smooth international fulfillment
5. Consumer Insights & Trends:
Monitor competitive landscape, consumer preferences, and category trendsUse data and insights to improve product-market fit and campaign effectiveness6. Compliance & Regulatory:
Ensure product, packaging, and marketing claims comply with FDA & US regulatory standardsWork with legal consultants for trademark/IP/labeling guidelinesExperienced in launching new brands across international markets, including the USA and Middle East.Proficient in end-to-end brand rolloutfrom market research and positioning to sourcing, procurement, and execution.Strong cross-functional collaboration with supply chain, marketing, and vendor partners to ensure timely go-to-market delivery.Adept at navigating regional compliance and operational challenges to establish impactful brand presence.
Must-Have Skills & Experience:
58 years of experience in managing international D2C businesses, with 23+ years focused on the USA marketExperience in color cosmetics, skincare, or personal care categories is essentialStrong analytical and commercial acumen with a growth mindsetProficiency in eCommerce tools (Shopify, Amazon Seller Central, GA4, Klaviyo, etc.)Understanding of cross-border logistics, customs, and local fulfillment modelsAbility to think both strategically and execute hands-onNice-to-Have:
Exposure to brand collaborations or partnerships with U.S.-based influencers or retailersExperience with subscription or bundle-based D2C modelsKnowledge of U.S. beauty regulations and compliance standardsKey Skills :Company Profile
Company is an Indian beauty brand established in 2018, known for its innovative, multi-functional, and cruelty-free ---. Committed to empowering women through self-expression, the brand offers a diverse range of high-quality makeup products, including lipsticks, eyeshadows, and more. All products are FDA-approved, reflecting the brands dedication to safety and quality. With a strong focus on performance and ethical beauty, it has quickly become a trusted name in the Indian --- industry.