Business Head - Influencer Marketing

You will be responsible for overseeing and executing influencer marketing campaigns for the company. Your role will involve developing a deep understanding of the influencer landscape and building strong relationships with influencers to ensure successful campaign delivery. Working closely with the marketing, social media, and content teams, you will be developing and executing influencer campaigns that align with the company's brand and business objectives. Your main responsibilities will include developing and implementing influencer marketing campaigns to enhance brand awareness, engagement, and sales. You will be tasked with identifying and recruiting influencers that resonate with the brand's values and target audience. Building and maintaining robust relationships with influencers to foster successful collaborations and campaign outcomes will be crucial. Additionally, managing influencer outreach, negotiations, and contract agreements will fall under your purview. You will need to create comprehensive campaign briefs and ensure that all content produced aligns with the brand's messaging and guidelines. Analyzing and reporting on campaign performance will be essential, as you will be expected to provide data-driven recommendations for future campaigns. Staying updated on industry trends and innovations in influencer marketing is vital to ensure that campaigns remain fresh and relevant. Key skills required for this role include a Bachelor's degree in marketing, communications, or a related field. A minimum of 1 year of experience in influencer marketing, preferably within the consumer goods industry, is necessary. You should possess a strong understanding of social media platforms and the influencer landscape. Excellent written and verbal communication skills are a must, along with being a creative and strategic thinker. Strong analytical and problem-solving skills will also be beneficial in this role.,