Business Finance Manager (Sales/Marketing Accountant)

PRINCIPAL ACCOUNTABILITIES:

• Responsible for Sales accounting and claims processing
• Preparation of Monthly Reporting of business activities including P&L and working capital.
• Responsible for driving evaluation of trade marketing & distribution spends and driving efficiency.
• Monthly review of profitability, cost analysis and variance analysis for all SKUs/Brands of

business

• Business Partnering with Regional Sales Managers and Sales Heads for all finance related matters, identifying risks and variance compared to budget and initiate timely action to mitigate risk and bridge the gap.
• Accountable for Quarterly forecasting and yearly budgeting for and long-term planning based on Business insights, market trends, state level performance, Markets shares, and cost saving opportunities.
• Review of aging (obsolescence avoidance) including control over Damage, Defective stocks and marketing collaterals.
• Driving cost optimization for key marketing and sales spends in collaboration with Brand and Sales Team.
• Driving finance process improvements, automation and maintaining effective operational controls via analytical dashboard.
• WC management & evaluation of capital expenditure plans
• Secondary sales analysis & control of distributor stock levels and stock days.
• Inputs for designing / enhancing various controls / functions in SAP.

ii) KNOWLEDGE, SKILLS & EXPERIENCE

• Good communication skills
• Good analytical thinking
• Good listening skills
• Problem solving with innovative ideas
• Knowledge of income Tax & GST and Accounting standards
• Working knowledge of SAP

ii) KEY PERFORMANCE INDICATORS

• Operational Efficiency of Sales Function (From Finance perspective): a. Generation of Management Operating Reports
• Cost Optimisation Effective/ efficiency of Discount/ Scheme rates
• Adherence to accounting controls in area of revenue/expenses related to sales department.
• Mitigation of Risk from Financial perspective
• Sales Accounting reconciliations