Business Director

Job Description

This is a chance to join one of the most exciting agencies in the industry and work on leading FMCG accounts . You'll have the opportunity to work with a diverse portfolio that cuts across various target audiences, markets, and media maturity levels . You'll benefit from a systematized working process and a vertical learning curve that will accelerate your professional growth. Measures of Success In 6 months, you will have: A full understanding of your portfolio of brands . Started building relationships with key stakeholders across the agency. Driven an audience-first thinking approach to audience sizing, segmentation, media behavior mapping, and innovation recommendations. Correlated media investments on Television to sales, distribution, and brand health metrics to derive actionable recommendations. Become adept at addressing client queries and creating playbooks on topics like edit strategy, celebrity effectiveness, and media partnerships. Shared valuable insights on the overall market, key competitors, and the media owner ecosystem (e.g., the implications of the Jio-Hotstar merger on campaigns). In 12 months, you will have:Led the annual planning process for your clients. Used GroupM tools and measurement frameworks to create strategies and media investments that drive KPIs. Won awards in both internal and external forums for your strategic work. Secured exclusive and first-to-market opportunities for clients, including tech partnerships. Suggested and implemented technology solutions that improve process efficiency and effectiveness (e.g., dashboarding, automated reporting). Responsibilities of the Role Act as the client's strategic advisor on all communication-related issues for the brand and category. Clarify, formalize, and manage client expectations on an ongoing basis. Supervise and lead Annual Operating Plans (AOPs) and Communication Review work with your teams, leveraging GroupM's research, systems, and tools. What You Will Need Deep expertise in FMCG planning , with practical expertise in the How Brands Grow model of marketing. Excellent presentation skills , with the ability to generate case studies and confidently present client-centric perspectives to senior management. Minimum 10 years of experience in a similar setup, with exposure to TV planning and knowledge of BARC YUMI/TGI/GWI being a must. A proven track record of developing annual and TV media strategies for a top 5 advertiser in the country. Preference will be given to candidates who have worked on both premium and rural brands. Experience in building and presenting strategic and thought leadership initiatives to senior management, including analytics, integrated ideas, and measurement frameworks.