Business Development Representative

Role & responsibilities:

1) Prospect Database Aggregation & Management

• Source high-potential contacts using LinkedIn Sales Navigator, Apollo, ZoomInfo, Crunchbase, and intent data tools.
• Build and maintain a structured prospect database segmented by industry, region, company size, persona, and readiness.
• Enrich records with firmographic, technographic, funding, and hiring signals.
• Clean, deduplicate, and prepare records for CRM ingestion and MAP sync.
  

2) Suspect List Creation & ICP-Based Segmentation

• Apply Coditas ICP scoring logic to flag high-potential accounts and contacts.
• Create suspect-to-MQL pipelines with clear segmentation by vertical and persona.
• Continuously refine segments based on campaign response and conversion data.
  

3) Inbound Lead Qualification & MQL Ownership

• Qualify inbound leads from website, chatbot, gated content, and events.
• Execute timely follow-ups using guided discovery, pain-point probing, and urgency qualification.
• Classify leads into MQLs, SALs, or nurture/disqualify.
• Coordinate with Sales for MQL handoff and feedback loop.
  

4) MQL List Compilation & Conversion Insight

• Generate weekly MQL reports tagged by engagement behavior, ICP score, and funnel intent.
• Track suspectMQL and MQLSAL conversion trends; participate in campaign retros.
  

5) CRM Hygiene & Data Integrity Operations

• Ensure CRM is accurately updated with verified data, enrichment fields, qualification notes, and attribution history.
• Help audit MAP sync, lead routing rules, and ICP tagging accuracy.
• Flag anomalies and data gaps proactively to RevOps/Data teams.
  

6) Funnel Insights & GTM Feedback Loops

• Monitor funnel drop-offs and conversion bottlenecks.
• Recommend adjustments to targeting, qualification, and handoff processes.

Share actionable feedback on campaign performance, messaging resonance, and persona-level engagement.

Sample Outputs & Deliverables

Prospect Database Tracker segmented by ICP

Weekly SuspectMQL Conversion Report

Inbound Qualification Playbook scripts, objection handling, ICP flags
MQL Scorecard lead quality analysis by campaign/persona Lead Feedback Log – reasons for MQL rejection by Sales