About SankalvaX Solutions SankalvaX is an AI-driven ERP automation consultancy helping fast-growing companies streamline operations on NetSuite and beyond. From EDI integrations to custom AI agents, we deliver end-to-end digital transformation that scales. Role Summary We are looking for a Business Development Representative (BDR) who is equally comfortable with demand-generation marketing and outbound prospecting. You will plan and execute multi-channel campaigns, nurture inbound and outbound leads, and own the top of the funnel—all with the goal of driving qualified opportunities for our sales team. Key Responsibilities Campaign Management – Design, launch, and optimize email, LinkedIn, and webinar campaigns that target decision-makers in ERP/IT, Finance, and Operations. Outbound Prospecting – Build curated lead lists, personalize outreach, and maintain consistent follow-ups to book discovery calls. Marketing Automation – Set up and manage tools (e.g., HubSpot, Zoho Campaigns, Apollo.io) to segment audiences, score leads, and track engagement. Content Coordination – Work with leadership to repurpose case studies, blogs, and decks into bite-sized assets for social and email nurture. Metrics & Reporting – Own weekly dashboards for MQLs, SQLs, pipeline created, and campaign ROI; present insights and recommendations. Cross-Functional Collaboration – Liaise with Consulting and Product teams to translate technical capabilities into compelling value propositions. Qualifications 3-5 years in a BDR, SDR, or demand-generation role at a SaaS, consulting, or IT-services company. Proven success running outbound sequences (email + LinkedIn) with measurable conversion rates. Familiarity with marketing automation and CRM platforms (Zoho). Strong copywriting skills—able to craft concise, value-driven messages. Data-first mindset; comfortable A/B testing, segmenting lists, and iterating based on analytics. Excellent verbal and written English. Nice-to-Have Experience marketing to CFOs, Controllers, or ERP/IT leadership. Knowledge of NetSuite or broader ERP landscape. Prior work in an early-stage or high-growth startup environment. What We Offer Competitive salary + performance-based incentives. Direct access to founders and rapid decision-making environment. Opportunity to shape the entire demand-generation function from the ground up. Flexible remote work (India-based, with optional Pune office meet-ups). Health insurance, paid time off, and professional-development budget.