Business Development Representative Coditas Technologies

1.0 - 3.0 years

0 - 0 Lacs

Pune

Work from Office

Role & responsibilities: 1) Prospect Database Aggregation & Management Source high-potential contacts using LinkedIn Sales Navigator, Apollo, ZoomInfo, Crunchbase, and intent data tools. Build and maintain a structured prospect database segmented by industry, region, company size, persona, and readiness. Enrich records with firmographic, technographic, funding, and hiring signals. Clean, deduplicate, and prepare records for CRM ingestion and MAP sync. 2) Suspect List Creation & ICP-Based Segmentation Apply Coditas ICP scoring logic to flag high-potential accounts and contacts. Create suspect-to-MQL pipelines with clear segmentation by vertical and persona. Continuously refine segments based on campaign response and conversion data. 3) Inbound Lead Qualification & MQL Ownership Qualify inbound leads from website, chatbot, gated content, and events. Execute timely follow-ups using guided discovery, pain-point probing, and urgency qualification. Classify leads into MQLs, SALs, or nurture/disqualify. Coordinate with Sales for MQL handoff and feedback loop. 4) MQL List Compilation & Conversion Insight Generate weekly MQL reports tagged by engagement behavior, ICP score, and funnel intent. Track suspectMQL and MQLSAL conversion trends; participate in campaign retros. 5) CRM Hygiene & Data Integrity Operations Ensure CRM is accurately updated with verified data, enrichment fields, qualification notes, and attribution history. Help audit MAP sync, lead routing rules, and ICP tagging accuracy. Flag anomalies and data gaps proactively to RevOps/Data teams. 6) Funnel Insights & GTM Feedback Loops Monitor funnel drop-offs and conversion bottlenecks. Recommend adjustments to targeting, qualification, and handoff processes. Share actionable feedback on campaign performance, messaging resonance, and persona-level engagement. Sample Outputs & Deliverables Prospect Database Tracker segmented by ICP Weekly SuspectMQL Conversion Report Inbound Qualification Playbook scripts, objection handling, ICP flags MQL Scorecard lead quality analysis by campaign/persona Lead Feedback Log – reasons for MQL rejection by Sales

Posted 1 month ago

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