Business Development Manager

Position Overview:

The Business Development Manager will focus on generating demand for the companys products by raising awareness of their features and benefits. This role involves establishing a strong brand presence in the market by highlighting unique selling points (USPs) compared to competitors, building customer loyalty to encourage repeat purchases, and enhancing brand visibility through loyalty programs.

Key Responsibilities:

• Market Development
• Expand the market for the companys products and boost sales through targeted marketing initiatives and campaigns.
• Organize and execute promotional events such as counter meets and user meets.
• Drive business growth by engaging directly with retailers, end users, and project sites.
• User and Influencer Engagement
• Develop relationships with key outlets and end users by providing product training and facilitating application trials.
• Connect with influencers to share detailed product information and specifications.
• Support the sales team, retailers, and end users in resolving market-related issues, including product performance and application concerns.
• Key Retailer Management
• Build strong partnerships with major retailers to promote user engagement.
• Focus on increasing sales of priority products at key retail locations.
• Implement retailer-specific activities aimed at converting users and expanding the customer base.
• Training and Development
• Conduct product knowledge and application training sessions for sales officers and end users.
• Collaborate with sales teams to identify challenges and develop corrective measures to enhance market development efforts.
• Product Launch and Promotion
• Lead programs to connect with end users during new product launches.
• Promote new products and applications following established launch protocols.
• Gather and report market feedback related to new product introductions.
• Market Research and Intelligence
• Conduct market research and collect structured feedback from users, retailers, and internal teams.
• Monitor competitor activities and generate actionable market intelligence.

Education:

• UG: Any Graduate

Key Skills:

• Lead Generation | Market Development | Business Development | Market Research