Business Development Manager

Role & responsibilities

1. Sales Funnel Ownership

• Own the

  end-to-end sales funnel

  from lead assignment, qualification, and demo invitations to final enrollments.
• Drive Sales functions with high accountability for conversions.
• Monitor and optimise key metrics: invite-to-show ratios, closure rates, conversion percentages, and revenue per enrollment.
• Ensure smooth

  handover between sales teams

  for high-quality funnel movement.
• Achieve monthly and quarterly revenue targets through effective team management, sales conversion, and process excellence.

2. Team Leadership

• Lead and mentor

  Team Leads, BDAs, and BDEs

  across territories.
• Coach teams on consultative selling, objection handling, pitching, and closing techniques.
• Conduct regular reviews to monitor performance, ensure adherence to SOPs, and maintain CRM hygiene.
• Implement structured training for productivity enhancement and process consistency.
  

3. Process Excellence

• Design and maintain

  standardized SOPs, pitch scripts, and frameworks

  for both pre-sales and closures.
• Identify bottlenecks across funnel stages and implement corrective actions.
• Collaborate with internal teams to refine sales narratives, improve show-up rates, and increase conversion efficiency.
  

4. Cross-Functional Collaboration

• Coordinate with

  Lead Generation teams

  to ensure a smooth and timely lead flow.
• Partner with the

  Product, Marketing, and Operations teams

  to provide insights on audience behaviour and objections.
• Work closely with

  Training

  and

  Demo Teams

  to align on walk-in and enrollment targets.

5. Reporting & Analytics

• Deliver detailed weekly and monthly reports on invites, walk-ins, closures, and revenue performance.
• Analyse data to forecast pipeline, set realistic team targets, and drive performance improvements.
  

Track and present performance dashboards for both pre-sales and closure funnels.

Preferred candidate profile

• Experience:

  26 years in

  B2C Sales / Inside Sales / Business Development / Pre-Sales

  , preferably in

  EdTech / Upskilling / High-ticket B2C industries

  .

• Leadership:

  Proven experience managing teams (BDAs/BDEs/TLs) with measurable revenue achievements.

• Skills:

• Strong command over

  consultative selling

  ,

  negotiation

  , and

  closing

  .
• Excellent communication in

  English + one regional language

  (Hindi, Marathi, Tamil, Kannada, Malayalam, Bengali,, Odia, etc.).
• Proficiency in

  CRM systems

  ,

  call tracking tools

  , and

  sales dashboards

  .