Business Development Manager - EdTech/E-learning

Role & responsibilities

The Business Development Manager (BDM) will be responsible for driving admissions and revenue growth for EdTech / Coaching programs through school outreach, parent engagement, and lead conversion. This role demands strong field activity, school networking, and personalized counseling to ensure consistent enrollment numbers.

Key Responsibilities

1. Lead Generation & Sales Conversion

• Generate qualified leads through school visits, education fairs, community outreach, and local marketing initiatives.
  
• Follow up on leads received from walk-ins, referrals, and school partnerships.
  
• Convert inquiries into admissions by explaining programs, curriculum, academic outcomes, and unique value propositions.
  
• Meet and exceed monthly and quarterly sales/admission targets.
  

2. School Outreach & Partnerships

• Visit K12 schools regularly to conduct demo classes, academic workshops, career guidance sessions, and product presentations.
  
• Form strategic partnerships with school management for student engagement programs, after-school coaching, or integrated curriculum solutions.
  
• Maintain strong relationships with school principals, coordinators, counselors, and teachers to ensure repeat engagements.
  

3. Parent & Student Counseling

• Conduct one-on-one or group counseling sessions for parents and students to guide them on course selection.

• Address parent concerns related to academics, performance improvements, teaching methodology, and pricing.
  
• Assist families through the entire enrollment process, documentation, and fee payment.

Key Competencies

• Excellent interpersonal & persuasion skills
  
• Understanding of K12 and coaching center academic ecosystem
  
• Ability to build strong local networks
  
• Customer-centric mindset
  
• High ownership and accountability
  
• Strong follow-up & closing abilities