Business Development - LinkedIn & Email Marketing

Job Title: Business Development - LinkedIn & Email Marketing
Location: Sector V, Salt Lake, Kolkata
Experience: 1 year - 3 years

Job Summary:

We are seeking a proactive and experienced Business Development Executive with a specialization in LinkedIn outreach, Sales Navigator, and Email Marketing. The ideal candidate will be responsible for generating B2B leads, running outreach campaigns, and identifying new business opportunities through LinkedIn and email platforms. This role plays a key part in driving our sales funnel and building a strong client network for international markets.

Key Responsibilities:

• Generate quality B2B leads using LinkedIn Sales Navigator and email campaigns via tools like Brevo.
• Write and manage cold emails, follow-ups, and outreach sequences via Email marketing.
• Connect and engage with prospects via LinkedIn messages, InMails, and targeted lists.
• Manage and grow LinkedIn profiles and company page presence for business outreach.
• Research prospects, industries, and decision-makers for targeted lead generation.
• Track campaign performance metrics, response rates, and optimize outreach strategies.
• Maintain accurate records of leads, outreach status, and CRM updates.

Required Skills & Qualifications:

• Bachelor's degree in Business, Marketing, or a related field.
• 1 to 3 years of experience in B2B lead generation via LinkedIn and email marketing.
• Hands-on experience with LinkedIn Sales Navigator and email automation tools.
• Excellent written and verbal communication skills in English.
• Strong knowledge of cold email strategies, A/B testing, and follow-up mechanisms.
• Familiarity with IT services, digital marketing, or SaaS industry (preferred).
• Basic knowledge of CRM systems and tools like Excel, Google Sheets.

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time
• Paid time off

Schedule:

• Monday to Friday
• Morning shift
• Weekend availability

Supplemental Pay:

• Overtime pay
• Performance bonus
• Yearly bonus

Education:

• Bachelor's (Required)

Experience:

• LinkedIn Sales Navigator: 1 year (Required)
• Email marketing: 1 year (Preferred)

Language:

• English (Required)

Work Location: In person