Business Development and Sales Manager

Dear Candidate,

Greetings!!!

Sir H. N. Reliance Foundation Hospital and Research Centre is a state-of-the-art 360 bed multi-specialty tertiary care hospital, situated in South Mumbai, committed to make world class healthcare accessible to all.

Business Development and Sales Manager"

Candidates Requirement: -

Education:

• Bachelors Degree
• MBA in Sales/Marketing/Healthcare is preferred

Experience:

• 10 -15 years of experience in healthcare sales, corporate hospital or specialty care
• Proven track record in referral network building and territory development
• Prior exposure to promoting elective surgeries or specialty treatments (like LASIK, ENT, or Cochlear implants) is a plus.

Skills:

• Excellent relationship-building and negotiation skills
• Strong understanding of Mumbais medical referral ecosystem
• Comfortable with CRM systems, digital lead tools, and field reporting
• Highly self-driven, with strong planning and time management

Job Description: -

1.Focused Promotion of Key Surgical Offerings

• Lead all on-ground promotion and outreach for:
• LASIK (Laser Vision Correction)
• Cataract Surgeries
• ENT Procedures (sinus surgeries, tympanoplasty, tonsillectomy, etc.)
• Cochlear Implant Programs
• Work closely with the concerned surgical teams and heads of department to understand core value propositions, technology differentiators, and patient pathways.

2. Doctor Relationship & Referral Development

• Build strong relationships with General physicians, Optometrists, Ophthalmologists, ENT specialists, audiologists, paediatricians and other specialists who can refer cases.
• Conduct structured field visits to map referral influencers and collaborate with them through:
• In-clinic meetings
• Focused CMEs and knowledge sessions
• Relationship-building activities and service updates
• Track referral performance per doctor and territory and ensure smooth conversion of referred patients to surgeries.

3. Community Outreach & Activation

• Plan and execute localized health awareness campaigns, especially around vision and hearing health.
• Partner with:
• RWAs, senior citizen groups, schools (for pediatric ENT & cochlear implants)
• Local health kiosks and wellness aggregators
• Community leaders in identified territories
• Conduct and support Eye and ENT screening camps, pre-op counseling sessions, and awareness drives in collaboration with internal teams.

4. Digital Activation & Campaign Alignment

• Coordinate with the Digital Marketing Team to:
• Run geo-targeted campaigns for LASIK, Cataract, ENT, and Cochlear surgeries
• Share on-ground insights to sharpen targeting and messaging
• Ensure real-time follow-up on inbound leads and digital enquiries
• Suggest ideas for SMS, WhatsApp, and social media creatives based on patient FAQs and objections gathered from fieldwork.

5. Business Development & Expansion

• Prepare and implement catchment-wise market development plans, starting with South Mumbai and expanding to:
• Ghatkopar
• Chembur
• Worli
• Andheri
• Santa Cruz
• Bandra
• Benchmark local competition, identify service gaps, and tap into under-penetrated localities.

6. Internal Collaboration & Reporting

• Coordinate closely with:
• Clinical teams for patient education and consultation scheduling
• Operations team for surgery slot management
• Finance for package-related clarity and affordability offerings
• Maintain structured CRM and MIS reports for:
• Lead tracking
• Source-wise performance
• Revenue contribution
• Conversion ratios

In case, you are interested kindly send your updated profile on diya.patil@rfhospital.org or 9372752907 along with the following details:

• Contact details:
• Relevant Experience ( in LASIK, ENT, or Cochlear implants):
• Current CTC:
• Notice period:

You can refer this mail to your friends/colleagues. To know more about our hospital, please visit http://www.rfhospital.org.

Regards,

Human Resources,

Sir H. N. Reliance Foundation Hospital and Research Centre