Job
Description
About The Role
Project Role :Business Architect
Project Role Description :Identify opportunities to deliver tangible business value by assessing the current state, capturing high-level requirements, and defining business solutions. Translate business needs into technology-enabled solutions and operating models. Support transformation by developing business cases and guiding implementation of key initiatives.
Must have skills :Business Requirements Analysis
Good to have skills :NA
Minimum 7.5 year(s) of experience is required
Educational Qualification :15 years full time education
Must-Have SkillsBusiness Requirements Analysis
Requirements GatheringoStakeholder interviews, workshops, surveys, and observationsRequirements DocumentationoFunctional and non-functional requirementsoUse cases, user stories, acceptance criteriaRequirement Prioritization & ValidationoMoSCoW, Kano Model, etc.oGap analysis and validation with stakeholdersAdobe Analytics / Adobe DataStrong understanding of Adobe Analytics interface (Workspace, Reports, Segments)Interpreting and analyzing digital data from Adobe (visits, conversions, bounce rate, etc.)Building and managing custom segments, metrics, and calculated metricsKnowledge of eVars, props, and eventsUnderstanding of Adobe Launch / Adobe Experience Platform (AEP) basicsAbility to translate tracking requirements into Adobe Analytics designCollaborating with developers for data layer implementation and tag validationStakeholder CommunicationRequirement elicitation through meetings and interviewsTranslating business needs into technical terms (and vice versa)Building BRDs, FRDs, or User Stories clearly and conciselyData Analysis and ReportingAbility to interpret web/digital analytics dataProficiency in tools like Excel, Google Sheets, Power BI, or Tableau for reportingAbility to define and track KPIs and success metricsAgile / Scrum KnowledgeWriting and managing user stories, epics, and backlogsWorking with tools like JIRA, Confluence, Azure DevOpsParticipation in daily standups, sprint planning, and retrospectives________________________________________Good-to-Have SkillsAdobe Experience Cloud EcosystemDeeper understanding of Adobe Experience Platform (AEP), Adobe Target, Adobe Audience ManagerWorking knowledge of Customer Journey Analytics (CJA)Exposure to Adobe Launch (tag manager)Data Layer / Tagging KnowledgeUnderstanding of data layer specifications (window.digitalData, dataLayer)Collaborating with dev teams to define data layer objects for trackingFamiliarity with debugging tools:Adobe Experience Platform Debugger, browser dev toolsUX & CRO KnowledgeUnderstanding how user behavior affects analytics dataWorking with UX/UI teams for optimization strategies based on dataSQL / Data QueryingBasic querying ability to validate raw data (esp. for multi-source data environments)Familiarity with Adobe's raw data feeds or data warehouse integrationWireframing & VisualizationTools like Figma, Balsamiq, Lucidchart, Draw.io to visualize flows and requirementsMarketing & Campaign AnalyticsUnderstanding campaign tagging, tracking marketing performance (UTM parameters, etc.)Attribution modeling basics
Qualification 15 years full time education
