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Business Analyst - Marketing

Business Analyst - Marketing

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Merabo Labs

2 - 5 years

6 - 9 Lacs

gurugram

Posted:3 days ago| Platform:

Apply

Skills Required

excel power bi data analysis marketing analytics sql dashboards reporting

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities:

Utilized SQL, Python, Excel, Power BI, and Tableau to analyze user behavior, conversion funnels, and campaign performance, generating insights that guided both marketing and product growth strategies.
Conducted market, user, and segmentation analyses to identify new audience opportunities and guide go-to-market and product expansion initiatives.
Track and evaluate the performance of marketing campaigns (digital, offline, email, and paid ads).
Develop dashboards, reports, and visualizations to present insights to stakeholders.

Preferred candidate profile:

Bachelor's degree in marketing, analytics, statistics, business, or a related field.
Strong analytical skills with proficiency in tools such as Excel, Google Analytics, SQL, and Power BI/Tableau.
Good understanding of digital marketing metrics and channels. Experience working with CRM or marketing automation tools (HubSpot, Salesforce, Mailchimp, etc.).
Ability to interpret data and convert findings into actionable insights.
Attention to detail and ability to work in a fast-paced environment.

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Business Analyst - Marketing