BTL/ATL Manager

Company Description

PARTYWITTY is the first-ever Live Marketplace for Tendering Ecommerce, revolutionizing party planning. We connect you with venues offering unbelievable discounts on over 5000 party packages with unlimited food and drinks. Our platform allows you to input your party requirements, and multiple venues will bid, offering their best deals to meet your needs. With our promise of "Your Party Your Price," you have complete control of your party budget, with additional assurance of our contribution if we don't deliver on our promise. Experience the future of party planning by visiting our website and start bidding on your dream party!

Role Description

This is a full-time on-site role for a BTL/ATL Manager located in Ghaziabad. The BTL/ATL Manager will be responsible for planning and executing Below The Line (BTL) and Above The Line (ATL) marketing activities to increase brand awareness and drive customer engagement. Day-to-day tasks include organizing events, coordinating with vendors, managing budgets, and analyzing the success of marketing campaigns. The role also involves developing strategic marketing plans, ensuring alignment with company objectives, and collaborating with internal teams to create cohesive marketing messages.

Qualifications

• Experience in BTL and ATL marketing activities
• Event planning and vendor coordination skills
• Budget management and financial acumen
• Strategic planning and marketing campaign analysis skills
• Strong organizational and multitasking abilities
• Excellent written and verbal communication skills
• Team collaboration and project management skills
• Proficiency in marketing tools and platforms
• Bachelor's degree in Marketing, Business Administration, or related field
• Experience in the event planning or hospitality industry is a plus