BTL Sales Head

Company Description

Mindshaft Media Pvt. Ltd., founded in 2010 and headquartered in Kolkata, is a premier event management and brand activation agency with over 14 years of experience. We specialize in creating innovative and strategic corporate events, experiential campaigns, and BTL communications that drive meaningful connections between brands and their audiences. With offices in Mumbai, Delhi, and Bangalore, our nationwide presence ensures seamless execution of rural activations, in-store promotions, outdoor activations, exhibitions, and more. Our creative and insight-driven initiatives are designed to boost engagement, amplify brand visibility, and deliver measurable outcomes.

Role Description

This is a full-time, on-site role located in the Kolkata for a BTL Sales Head. The BTL Sales Head will be responsible for overseeing sales strategy and execution in line with the company’s business goals. Day-to-day responsibilities include driving business development, leading and mentoring the sales team, managing key client accounts, and analyzing market trends. The position also involves devising and implementing BTL sales initiatives, building lasting client relationships, and ensuring revenue growth and client satisfaction.

Qualifications

• Strong Sales and Sales Management skills to strategically drive business development and increase revenue
• Proven expertise in Business Developement and Team Management to lead and nurture sales teams effectively
• Analytical Skills for market data analysis, performance evaluation, and strategic decision-making
• Experience in client relationship building and the ability to communicate effectively with stakeholders
• Knowledge of BTL marketing strategies, event management, and brand activation initiatives