617 Btl Marketing Jobs - Page 19

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3.0 - 7.0 years

6 - 9 Lacs

Chennai

Work from Office

Role & responsibilities: Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BT...

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3.0 - 7.0 years

6 - 9 Lacs

Jaipur

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Role & responsibilities: Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BT...

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2.0 - 5.0 years

7 - 10 Lacs

Chitradurga

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience....

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2.0 - 5.0 years

7 - 10 Lacs

Mandya

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience....

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2.0 - 5.0 years

7 - 10 Lacs

Tumkur

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience....

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2.0 - 5.0 years

7 - 10 Lacs

Chikkaballapura

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience....

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2.0 - 5.0 years

7 - 10 Lacs

Kolar

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience....

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2.0 - 5.0 years

7 - 10 Lacs

Krishnagiri

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience....

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2.0 - 5.0 years

7 - 10 Lacs

Ramanagara

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience....

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2.0 - 5.0 years

7 - 10 Lacs

Mysuru

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience....

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2.0 - 5.0 years

7 - 10 Lacs

Bangalore Rural

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience....

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2.0 - 5.0 years

7 - 10 Lacs

Bengaluru

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience....

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2.0 - 5.0 years

7 - 10 Lacs

Surat

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience....

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2.0 - 5.0 years

7 - 10 Lacs

Vijayawada

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience....

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3.0 - 8.0 years

3 - 6 Lacs

Bengaluru

Work from Office

Role & responsibilities BTL Strategy & Planning Retail & Trade Marketing Execution Vendor Management Performance Tracking & Analysis Cross-functional Collaboration Data Management & Reporting Marketing & Sales Analytics System & Process Optimization Bachelors/masters degree in marketing, Business, or related field. 4-7 years of experience in BTL marketing, retail activations, or trade marketing (preferably in innerwear, apparel, or FMCG). Strong network with vendors, agencies, and retail partners. Proficiency in MS Excel Must, PowerPoint, and data-driven decision-making. Excellent leadership, negotiation, and project management skills. Willingness to travel extensively for market visits and ...

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1.0 - 4.0 years

2 - 3 Lacs

Kolkata

Work from Office

Understanding Client Needs, Developing Proposals, Project Management, Problem Solving, Post-Event Follow-up, Managing existing client relationships, Meeting deadlines and budgets, Vendor coordination, Ensuring client satisfaction.

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2.0 - 7.0 years

2 - 6 Lacs

Ludhiana, Amritsar

Work from Office

Job Responsibility: 1. Alliance identification and development - Market/Territory mapping. 2. Strategic brand alliance - Co-create marketing campaigns with alliance partners to boost engagement and lead generation. 3. Ensure timely execution of campaigns across offline and digital touchpoints. 4. Performance tracking and analytics KPIs such as partner driven leads, campaign ROI, Member acquisition. Use of data insights to refine alliance strategies and improve performance. 5. Prepare and execute ROI based, Marketing activity calendar for month. Job Location - Ludhiana, Amritsar Interested candidates can share their updated CV on "praveen.dhyani199@mahindraholidays.com" .

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1.0 - 6.0 years

1 - 6 Lacs

Cochin, Kerala, India

On-site

As an Admission Officer- Sales & Marketing, you are expected to: 1. Generate admissions by conducting Above the Line (ATL) & Below The Line (BTL) marketing activities such as- seminars in schools, open seminars in town & residential spots. 2. Contribute towards set targets by doing school visits for meeting principals, coordinators & management personals for business development. 3. Ensure a delightful customer experience while going for home visits to counsel students and parents & close admissions. 4. Capitalize on business opportunities by liaising with local tuition teachers. 5. Ensure adherence to internal process and compliances. To be successful in the Admission Officer- Sales & Marke...

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1.0 - 6.0 years

1 - 4 Lacs

Ahmedabad, Gujarat, India

On-site

Key Responsibilities Lead Generation: Drive admissions through ATL (Above-The-Line) & BTL (Below-The-Line) marketing strategies such as school seminars, public seminars, and residential campaigns within assigned territories. Institutional Outreach: Visit schools and engage with principals, coordinators, and decision-makers to promote AESL programs and drive business development. Home Counselling: Conduct home visits to counsel students and parents, delivering a seamless experience that leads to student enrollment. Local Networking: Build relationships with local tuition teachers and educational influencers to create referral opportunities. Compliance & Reporting: Ensure adherence to all inte...

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1.0 - 6.0 years

1 - 6 Lacs

Nagpur, Maharashtra, India

On-site

Roles & Responsibilities: Generate admissions through continuous lead generation using ATL & BTL marketing activities (e.g., school seminars, open-town events) Meet admission targets by visiting schools and engaging with principals, coordinators, and management Conduct home visits to counsel students and parents, ensuring a pleasant customer experience and closing admissions Build partnerships with local tuition teachers to explore and capitalize on business opportunities Follow internal processes and ensure full compliance with organizational guidelines Requirements for Success: Strong customer handling, empathy, patience, and persuasive sales abilities Excellent networking and public speak...

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1.0 - 6.0 years

1 - 6 Lacs

Vapi, Gujarat, India

On-site

Key Responsibilities (Admission Officer): Generate admissions through continuous data collection using ATL & BTL marketing strategies (e.g., school seminars, open-town events) Visit schools to meet principals, coordinators, and decision-makers for business development Conduct home visits to counsel students and parents, aiming to close admissions and ensure high customer satisfaction Build partnerships with local tuition teachers to create business opportunities Follow internal processes and compliance protocols consistently Requirements for Success: Strong ability to manage customers with patience, empathy, and persuasive selling skills Excellent networking and public speaking skills to con...

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3.0 - 6.0 years

5 - 6 Lacs

Chennai

Work from Office

Kido International Pre School & Day Care is seeking a dynamic and experienced Field Marketing Specialist to lead our Below-The-Line (BTL) marketing initiatives across India. This role involves managing all aspects of BTL marketing, organizing events, participating in apartment activities, generating leads, and coordinating with center managers for center-specific events. The ideal candidate will have a proven track record in event management and BTL marketing, with the ability to drive brand engagement and achieve marketing objectives effectively. Key Responsibilities: BTL Marketing Management: Develop and execute innovative BTL marketing strategies to enhance brand visibility and engagement...

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3.0 - 7.0 years

3 - 4 Lacs

Mysuru

Work from Office

Position description: Dynamic professional driving marketing initiatives, executing campaigns, and contributing to strategic planning at the executive level to enhance brand visibility and achieve organizational goals. Primary Responsibilities: Oversee the planning, execution, and optimization of marketing campaigns, ensuring alignment with strategic goals and delivering measurable results. Conduct thorough market analysis, identify trends, and contribute to the development of marketing strategies to enhance brand positioning and drive business growth. Conducting meetings with existing parents. Conducting market visit meetings. Looking after the work of administration and generating leads fo...

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3.0 - 7.0 years

3 - 4 Lacs

Mysuru

Work from Office

Position description: Dynamic professional driving marketing initiatives, executing campaigns, and contributing to strategic planning at the executive level to enhance brand visibility and achieve organizational goals. Primary Responsibilities: Oversee the planning, execution, and optimization of marketing campaigns, ensuring alignment with strategic goals and delivering measurable results. Conduct thorough market analysis, identify trends, and contribute to the development of marketing strategies to enhance brand positioning and drive business growth. Conducting meetings with existing parents. Conducting market visit meetings. Looking after the work of administration and generating leads fo...

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1.0 - 3.0 years

2 - 3 Lacs

Bengaluru

Work from Office

BTL Plan and execute local marketing events, loan melas, housing society activations, kiosk setups, etc. Distribute and install marketing collaterals at strategic locations in the branch catchment area Manage vendor coordination for field-level execution as needed. Execute Marketing BTL activities near branches, catchment areas on a daily and weekly basis. Branch Branding & Collateral Management Ensure consistent branding across all branches (signages, posters, standees, etc.). Conduct regular collateral audits and replenish marketing materials by traveling to branches. Maintain inventory and usage records for all marketing collaterals. Coordination & Planning Work closely with Branch Manage...

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