Field Marketing Specialist

Job Description

Kido International Pre School & Day Care is seeking a dynamic and experienced Field Marketing Specialist to lead our Below-The-Line (BTL) marketing initiatives across India. This role involves managing all aspects of BTL marketing, organizing events, participating in apartment activities, generating leads, and coordinating with center managers for center-specific events. The ideal candidate will have a proven track record in event management and BTL marketing, with the ability to drive brand engagement and achieve marketing objectives effectively. Key Responsibilities: BTL Marketing Management: Develop and execute innovative BTL marketing strategies to enhance brand visibility and engagement. Responsible for the creation and distribution of marketing materials, managing promotions, and executing local marketing campaigns. Event Organization: Plan, organize, and manage events & Webinars that align with the organizations goals. This includes venue selection, vendor management, event scheduling, and on-site coordination to ensure smooth execution and attendance for all events. Lead Generation: Implement effective lead generation strategies to attract potential customers. Utilize various channels such as local events, partnerships, and direct marketing efforts to generate high-quality leads. Coordination with Center Managers: Work closely with center managers to plan and coordinate center-specific events. Ensure that these events are tailored to meet the needs of the local market and are executed flawlessly. Participation in Community Activities: Actively participate in apartment and community activities to promote the school and engage with potential customers. Use these opportunities to enhance the school’s presence and reputation within the community. Reporting and Analysis: Monitor and report on the effectiveness of marketing campaigns and events. Provide insights and recommendations for improvement based on performance data. Team Collaboration: Collaborate with the marketing team and other departments to align BTL activities with overall marketing and organizational goals. Share insights and best practices to drive cohesive and effective marketing strategies. Merchandise Coordination: Collaborate with Kido School teams in the UK and USA to coordinate merchandise requirements from the India market. This includes understanding the global brand standards and ensuring consistency across all merchandise used for marketing and events. Assist with the design approval process by liaising between the creative teams and vendors. Ensure that all merchandise meets the brand & quality standards and design specifications. Manage the end-to-end process of merchandise shipment, including vendor coordination, order placement, tracking, and inventory management. Ensure timely delivery of merchandise for events and marketing activities. Qualifications: Master degree in Marketing, Business Administration, or related field. 3-4 years of experience in marketing, with a strong focus on BTL marketing and event management. Proven ability to plan and manage events from conception to successful execution. Strong leadership skills and experience in managing cross-functional teams. Excellent communication, negotiation, and interpersonal skills. Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously. Proficient in Microsoft Office and familiar with CRM and event management.