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Dharampal Satyapal Group (DS Group)
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BTL- Marketing- Grameen/ Rural

BTL- Marketing- Grameen/ Rural

Dharampal Satyapal Group (DS Group)

5 - 10 years

8 - 11 Lacs

Kolkata

Posted:6 hours ago| Platform:

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Skills Required

Btl Activation Btl Activity Btl Marketing

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Work from Office

Job Type

Full Time

Job Description

Role & responsibilities 1. Develop and Execute BTL Strategies: Including activations, in-shop branding and promotions, sampling activities, kios setup, and society-level campaigns. 2. Community Engagement Programs: Must have prior experience in executing school and Anganwadi-based activities, or similar community-level programs. 3. On-Ground Campaign Execution: Should have hands-on experience in managing door-to-door campaigns, roadshows, exhibitions, rural haats, and fairs. 4. Sales Team Collaboration: Work closely with the sales team to support and align BTL efforts with retail marketing initiatives. 5. Vendor & Agency Coordination: Identify, engage, and manage third-party agencies, vendors, and promoters to ensure seamless campaign execution. 6. Execution Monitoring & Reporting: Oversee on-ground execution and provide regular performance analysis and reports.

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Dharampal Satyapal Group (DS Group)

www.dsgroup.com

Conglomerate / Food & Beverages

Gurgaon

5000+ Employees

63 Jobs

Key People

Rajesh Satyapal

Managing Director
Vijay Satyapal

Executive Director
Amit Kumar

Chief Financial Officer

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BTL- Marketing- Grameen/ Rural

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