Branding & Marketing Executive/Manager

Overview-

About CLA Global Indus Value Consulting:

https://claivc.com/

About CLA Global

Website of CLA Global: https://www.claglobal.com/

Location: Churchgate Nariman Point

Work Mode: (WFO )

About the Role

Branding and Marketing Manager

Key Responsibilities

Digital Strategy & Execution

• Develop and implement digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Create and optimize landing pages for lead generation and conversions.
• Experience on handling DSLR camera and content writing.
• Experience on making presentations, designing logos, brochure, etc.
• Drive brand awareness, engagement, and customer acquisition through digital channels.

SEO & Website Management

• Conduct keyword research and implement on-page/off-page SEO strategies.
• Monitor website performance using Google Analytics & Search Console.
• Improve website rankings, organic traffic, and overall visibility.

Paid Advertising (PPC)

• Plan and manage Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Optimize ad performance, CTR, CPC, and ROI through continuous A/B testing.
• Manage campaign budgets effectively.

Social Media & Content

• Create, schedule, and manage content across social media platforms.
• Run paid and organic campaigns to increase engagement and reach.
• Collaborate with design and content teams for creatives.

Email Marketing & Automation

• Design and execute email marketing campaigns using tools like Mailchimp or HubSpot.
• Segment audiences and improve open rates, CTR, and conversions.

Analytics & Reporting

• Stay updated with the latest digital trends, tools, and best practices.

Required Skills

• Strong understanding of SEO, SEM, PPC, and social media platforms.
• Hands-on experience with Google Ads, GA4, Meta Business Manager, and email tools.
• Knowledge of WordPress, Canva, Adobe and CRM/marketing automation tools.
• Analytical mindset with strong reporting & presentation skills.
• Excellent communication and creative thinking abilities.

Preferred Qualifications

• Degree in Marketing, Digital Marketing, Mass Media, Business, or related field.
• Certifications in Google Ads, Analytics, HubSpot, or Meta Ads (good to have).
• Experience in B2B or agency environments is an added advantage.