Branding And Marketing Manager

Job Title: Branding and Marketing Manager

Department:

Job Summary:

Branding and Marketing Manager

Key Responsibilities:

Brand Management:

• Develop and execute brand strategies that position the company effectively in the market.
• Maintain brand consistency across all marketing and communication platforms.
• Manage brand guidelines and ensure compliance internally and externally.
• Lead brand refresh initiatives and oversee creative direction for branding assets.

Marketing Strategy & Campaigns:

• Preparing all marketing collaterals by coordinating with relevant stake holders
• All Event Managements across India
• Coordination with external agencies like IESA, ISM etc.
• Responsible for outside India image building
• Drive Webinar campaigns by co-ordinating with relevant stake holders
• Design and implement integrated marketing campaigns (online and offline) to support business objectives.
• Develop marketing plans that include digital marketing, print advertising, PR, events, and social media.
• Monitor campaign performance and adjust strategies based on analytics and feedback.
• Identify opportunities for new marketing channels and partnerships.

Market Research & Analysis:

• Conduct competitor analysis and market research to identify trends and customer preferences.
• Use data insights to refine positioning, messaging, and marketing strategies.
• Monitor customer feedback and industry developments to inform brand evolution.

Team Leadership & Collaboration:

• Lead and mentor a team of marketing professionals and creatives.
• Work closely with product, sales, and customer service teams to align messaging and marketing efforts.
• Manage relationships with external agencies, vendors, and media partners.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Masters preferred.
• 5+ years of experience in branding and marketing roles, preferably in a managerial capacity.
• Proven track record of successful brand management and marketing campaign execution.
• Strong knowledge of digital marketing tools and platforms.
• Excellent communication, leadership, and project management skills.
• Creative mindset with strong analytical and problem-solving abilities.

Preferred Skills:

• Proficiency in marketing automation platforms.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva).
• Experience in B2B marketing environments.
• Strong storytelling and content development skills.

KPIs / Success Metrics:

• Brand awareness and recognition scores.
• Lead generation and conversion rates.
• Campaign ROI and engagement metrics.
• Customer retention and satisfaction indicators.