Brand Strategist

Job Summary Work experience: 1.5 - 3.5 years Skill set: Creative thinking, Strategic thinking, verbal and visual presentation Understanding of advertising, briefs, and creating content, video, and influencer strategies. Key Responsibility - The ability to understand clients problems with regards to objectives to be achieved through Social Media (on platforms like Facebook, Twitter, YouTube, Pinterest, Instagram) and create social media strategies as needed. Identifying moment marketing opportunities to increase brand presence on Social Media. Monitor Digital New Media technologies and competitor offerings to stay updated with advertising trends. Conduct thorough research on assigned brands/projects/pitches, including new trends, ongoing campaigns, and creative innovation. Understand the brief from the Brand Manager and assist in creating digital marketing strategies that align with and support clients digital plans to align with current campaigns and plan for new engagements. Create quality and creative presentations for ideas and strategies to be pitched, and present them with clarity. Craft interesting and disruptive communications for retainer campaigns pitches. Collaborate with team members and cross-functional teams to brainstorm and ideate for brand campaigns. Process feedback and implement it until closure. Follow internal processes set by the team and the organization.