Brand Strategist / Marketing Head

You are being sought after to take on the role of Brand Strategist / Marketing Head to help the company enhance its reputation in the market and attract a broader audience. Your main responsibilities will include analyzing consumer insights, creating plans for the creative team, and establishing guidelines to promote the company through various channels. To excel in this position, you should possess a wealth of experience in brand management and a comprehensive understanding of the industry. **Key Responsibilities:** - Gather feedback from sales and analyze consumer behavior to define the company's positioning - Develop the differentiation strategy - Create guidelines that articulate the company's voice both online and offline, including terminology and slogans - Provide briefs to the creative team on marketing projects they will be working on (e.g., ebooks, email campaigns, advertising banners) - Conduct competitive research to identify strengths and weaknesses - Design promotional campaigns for new products and markets - Develop the social media strategy - Evaluate the performance of advertising campaigns and events - Analyze market trends to identify new opportunities and challenges **Qualifications Required:** - Previous work experience as a Brand Strategist or in a similar Marketing role - Possession of a portfolio showcasing brand-building projects is advantageous - Strong understanding of the full marketing mix - Experience in developing marketing strategies based on market segmentation - Data-driven mindset - Creative thinking ability - Excellent communication and writing skills - BSc/MSc in Marketing or a related field The company offers benefits including cell phone reimbursement, commuter assistance, flexible schedule, internet reimbursement, performance bonus, yearly bonus. The work location is in person with job types being Full-time and Permanent. For further details, you may contact the HR Manager at (+91) 98722-43031.,