Brand Strategist / Marketing Head

You are looking for a Brand Strategist / Marketing Head to play a crucial role in growing the reputation of the company in the market and expanding the audience reach. Your responsibilities will include analyzing consumer insights, creating plans for the creative team, and establishing guidelines to enhance the company's presence across multiple channels. To excel in this position, you should possess a wealth of experience in brand management and a deep understanding of the industry. Responsibilities: - Gather feedback from sales and analyze consumer behavior to determine the company's positioning - Develop the differentiation strategy for the company - Create comprehensive guidelines that outline the company's voice across online and offline platforms, including terminology and slogans - Provide briefs to the creative team regarding upcoming marketing projects such as ebooks, email campaigns, and advertising banners - Conduct competitive research to identify the company's strengths and weaknesses - Design promotional campaigns for new products and markets - Formulate and execute the social media strategy - Evaluate the performance of advertising campaigns and events - Analyze market trends to pinpoint new opportunities and challenges Requirements and Skills: - Prior work experience as a Brand Strategist or in a similar Marketing role - Possession of a portfolio showcasing successful brand-building projects is advantageous - Profound understanding of the complete marketing mix - Experience in developing marketing strategies based on market segmentation - Strong data-driven mindset - Demonstrated creativity - Excellent communication and writing abilities - BSc/MSc degree in Marketing or a related field Additional Information: - Full-time, Permanent job type - Benefits include cell phone reimbursement, commuter assistance, flexible schedule, and internet reimbursement - Work Location: In person Contact Person: HR Manager Contact no.: (+91) 98722-43031,