Brand & Product Communication Lead

Job Purpose Statement:

This position is required to achieve the desired level of performance in the following Key Result areas:

Brand Ownership:

• Custodian of Star s brand book, tone of voice, and visual identity across all platforms.

Communication Strategy:

• Develop and implement integrated communication plans for product and brand campaigns across store, ecommerce, and loyalty apps.

Marketing Asset Development:

• Lead creation and adaptation of marketing assets across digital, social media, outdoor, print, and BTL channels.
• Touchpoint Consistency:
• Ensure brand consistency across all consumer-facing touchpoints including signage, packaging, digital interfaces, and in-store communication.

Agency Collaboration:

• Work closely with creative, media, and digital agencies to brief, review, and optimize campaign outputs.
• Cross-Functional Coordination:
• Collaborate with category, operations, and ecommerce teams to align communication with business priorities and customer experience.

Execution Excellence:

• Drive high-quality execution of campaigns and communication rollouts, with a strong focus on timelines and impact.

Performance Tracking:

• Monitor effectiveness of communication across channels and recommend optimizations based on insights and feedback.

Required Skills & Competencies

• 6–10 years of experience in brand communication, preferably in retail or ecommerce
• Proven track record of managing brand identity and multi-channel communication
• Strong understanding of consumer behavior and retail marketing dynamics
• Experience working with agencies and cross-functional teams
• Excellent project management and execution skills
• Strong written and verbal communication abilities
• Strategic Thinking
• Creative Judgment
• Collaboration & Influence
• Execution Excellence
• Attention to Detail
• Consumer-Centric Mindset