Brand & Performance Marketing Manager

Job Title: Brand & Performance Marketing Manager

Location: Gurgaon

Type: Full-time | On-site

About the Role

We're looking for a full-stack marketing powerhouse who lives and breathes content, performance, and brand.

Someone who can grow social media from scratch, lead creative teams, run ads, experiment with new platforms, and

hustle across both B2C and B2B spaces, from healthcare to tech to books.

You'll have the opportunity to build new-age brands and grow established ones across exciting sectors like IoT,

wellness, publishing, and more.

Key Responsibilities

1. Social Media & Content

Grow Instagram, YouTube, Linkedin, Facebook, X organically and through paid

Build and execute strong storytelling-led content calendars

Manage short-form video production, scripts, posts, reels

Collaborate with design/video/editorial team

2. Creative & Brand

Lead the creative team (copy + design + video)

Ensure brand consistency across all touchpoints

Conceptualize brand campaigns & product launches

3. Performance Marketing

Run Meta, Google, and e-commerce ad campaigns

Own budgets, optimize for ROAS, CAC, and conversions

Test & scale new channels: podcasts, influencer collabs, programmatic

4. B2B & Offline Marketing

Execute B2B lead-gen through WhatsApp, cold outreach, and LinkedIn

Organize offline events/pop-ups/partnerships

Build GTM plans for healthcare, IoT, and books

5. SEO & Analytics

Drive organic traffic via SEO & content strategy

Use tools like GA, Meta Business, Search Console, etc.

Report on KPIs, growth, content performance

6. AI & Automation (Nice-to-Have)

Comfortable using AI, CRM & Automation tools

Willing to learn and experiment with new tech

What You Bring

36 years of full-stack marketing experience (B2C or both)

Proven success in growing social media accounts

Hands-on with ad platforms and creative tools

Strong project management and multitasking

Curious mindset, eager to try new formats and mediums

Team leadership & creative direction experience is a plus

KPIs You'll Be Measured On

Growth in social media followers, engagement, and reach

ROAS, CAC, and conversion metrics for ads

Brand awareness metrics (search lift, reach, share of voice)

SEO traffic and keyword rankings

Number and quality of leads

Campaign performance and execution speed