Brand Partnerships Lead (Activation & Collaborations)

As a Brand Partnerships Lead (Activation & Collaborations) at BattleBucks located in Gurgaon, you will play a pivotal role in shaping the brand's presence in culture and establishing meaningful connections with consumers. Your responsibilities will revolve around brand activations, experiential marketing, and cross-brand partnerships within gaming, pop culture, creator communities, and youth culture. Key Responsibilities: - Conceptualize and execute immersive gaming, pop-culture, and digital-first brand activations to enhance BattleBucks" visibility. - Transform campaign objectives into impactful experiences that drive engagement and earned media. - Identify cultural and gaming ecosystem moments for brand presence and lead end-to-end execution. - Identify and develop collaborations with brands, creators, platforms, and cultural partners aligned with BattleBucks" positioning. - Lead the creation of co-branded campaigns, product innovations, and digital integrations. - Drive negotiation, contract structuring, and relationship management for mutual value. - Track emerging trends across gaming, Gen Z culture, social media, and entertainment to identify brand opportunities. - Work closely with the creator and comms teams to activate moments placing BattleBucks at the center of cultural conversations. - Collaborate with internal teams for seamless execution and manage timelines, budgets, and reporting. Key Requirements: - 3+ years of experience in brand activations, experiential marketing, or partnership-led roles. - Proven track record of executing cross-brand or culturally relevant collaborations. - Strong creative sensibility translating brand strategy into standout experiences. - Excellent project management, negotiation, and multitasking skills. - Ability to thrive in a fast-moving startup environment with multiple stakeholders. In addition to the above details, BattleBucks is seeking a creative individual who lives and breathes culture, gaming, creators, and digital communities. You should excel at ideation and execution, effortlessly build relationships, and possess the ability to elevate a brand from visibility to cultural relevance.,