Brand-Marketing Manager

Job Overview:

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Key Responsibilities:

·      Coordinate with the internal design & content teams and external agencies to develop and streamline content & design for listings on various global marketplaces.

·      Plan, develop and execute PR plans for the brand and develop an affiliate network to increase traffic and sales on our website and marketplaces.

·      At the time of new product launch, intervene with the product team to create full new content and design artworks for selling.

·      Analyse target audience at the time of content / design development & planning

·      Analyse competitor listings to see possible angles for future development.

·      Proofread content and graphics prepared by the team before presenting to the management for final approval.

·      Keep track of changes made in the content / design creatives to test how they are performing on various global marketplaces and make suitable edits to improve conversion rates and reviews.

·      Plan content and design creatives for the brand website in sync with marketplaces.

·      Coordinate with language translators to adapt content for various global markets.

·      Find and recruit suitable influencers for the brand on various channels.

·      Stay up-to-date with global marketplace trends, compliances and regulations - Amazon, Walmart, Noon, etc.

Required Skills:

·      Bachelor's / Master’s degree in Marketing, Communications, or a related field.

·      5+ years of experience in global marketplace content, design and PR management

·      Experience of leading a team of 8 -10 graphic designers / content / website / social media executives is mandatory

·      Experience in developing content & design for Amazon and other marketplaces

·      Excellent written and verbal communication skills.

·      Strong proofreading and editing skills.

·      Ability to develop and execute successful PR plans.

·      Knowledge of marketplace trends and regulations.

·      Experience in developing an affiliate network.

·      Experience with influencer marketing.

·      Excellent project management and organizational skills.

·      Strong attention to detail.

• ·      Proficient in Microsoft Office and Google Suite