Brand Marketing Manager

As a Brand Marketing Manager at Great Lakes Institute of Management, Chennai, your role will involve driving brand visibility and positioning through targeted campaigns and initiatives. You will oversee the creation of compelling content for various channels such as social media, website, and email. Additionally, collaborating with faculty, alumni, and corporate partners for storytelling and thought leadership will be part of your responsibilities. Key Responsibilities: - Drive brand visibility and positioning through targeted campaigns and initiatives. - Oversee creation of compelling content for social media, website, email, and other channels. - Collaborate with faculty, alumni, and corporate partners for storytelling and thought leadership. Website & Digital Marketing: - Manage website content, updates, and SEO adherence. - Lead performance marketing initiatives (SEO, SEM, paid campaigns) to drive leads and engagement. - Track, analyze, and report campaign ROI. Program Marketing (Fellow Program in Management Finance & Marketing tracks): - End-to-end ownership of assigned program marketing - from content and digital campaigns to lead generation, nurturing, and closures. - Work closely with admissions and sales teams to align marketing with enrollment targets. Stakeholder & Agency Management: - Manage relationships with creative, digital, and media agencies for campaign execution. - Partner with internal teams to align marketing deliverables with institutional goals. Qualification Required: - 3+ years of experience in performance marketing with a focus on lead generation and campaign management. - Demonstrated experience working with creative, media, and marketing agencies. - Strong ability to create high-quality, engaging content for digital platforms (social media, website, email marketing). - Proven ability to manage multiple stakeholders and projects simultaneously. Desirable Requirements: - Prior experience in higher education or edtech with direct responsibility for enrollment or admissions-driven marketing. - Familiarity with long-cycle program marketing (FPM/doctoral or executive education). - Strong analytics orientation with experience in tracking leads across the funnel. Transport is provided to and from the campus on a daily basis, with pick up and drop points across major areas in Chennai city.,