Brand Marketing Manager - D2C Ecommerce (Fashion)

Senior Brand Manager – Marketing
Location: Gurgaon, 6 days a week
Experience: 3-8 years in D2C
Reports to: Founder

We are hiring a Senior Brand Manager – Marketing to lead brand storytelling and build campaigns that move the needle emotionally and commercially. If you are someone who can take a problem, turn it into a brand insight, and translate that into a scroll-stopping campaign, this role is for you.

Key Responsibilities:

Brand & Content Strategy

· Own and evolve brand voice, positioning, and narrative

· Build quarterly brand calendars aligned with product, content, and performance goals

· Develop, brief, and lead brand campaigns from concept to execution

· Identify and act on key cultural and consumer moments to stay relevant

Social & Digital

· Lead all social handles (IG, YouTube, LinkedIn, etc.) with a strategy-first approach

· Ensure consistency in visual and verbal identity across digital platforms

· Ideate high-impact digital storytelling formats – reels, influencer collabs, topical posts, founder-led stories

· Work closely with the performance team to align brand + business goals (eg: landing pages, ad comms, UGC strategy)

Campaigns & Community

· Conceptualize and launch brand-led campaigns — product drops, topical moments, brand love IPs

· Partner with stylists, creators, production teams to bring ideas to life

· Collaborate with PR, influencer & partnership leads to amplify campaigns

· Nurture community engagement — from DMs to comments to events

Team Management & Collaboration

· Lead the content, copy, and design team; motivate, review, and manage output

· Coordinate cross-functionally with performance, CX, product, and founder team

· Build processes to drive clarity, ownership, and timely delivery

Who We are Looking For:

· 3-4 years of experience in brand marketing (preferably D2C)

· Proven track record of building engaging brand campaigns with measurable outcomes

· Deep understanding of the Indian social media and cultural landscape

· Experience managing content/design teams and external agencies

· A strong design + copy sensibility, you are picky in the best way

· Ability to think creatively + commercially (can balance vibes with ROI)

· Self-starter attitude, comfort with chaos, and hunger to build something meaningful

MAIL UPDATED RESUME WITH CURRENT SALARY-

EMAIL: etalnthire@gmail.com

Satish: 88O2749743

Job Type: Full-time

Pay: ₹285,115.54 - ₹1,566,244.09 per year

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Do you have experience in D2C ecommerce fashion industry ?
• current salary ?
• expected salary ?
• notice period ?
• current location ?
• would you be comfortable with job location (udyog vihar phase-1, gurgaon) ?
• would you be comfortable with 6 days working ?

Experience:

• brand marketing: 3 years (Preferred)

Work Location: In person