Brand Marketing Executive

JOB DESCRIPTION-
Position: Brand Marketing Executive
Location: Karnal, Haryana
Employment Type: Full-Time
Industry: Electronics & Home Appliances

ABOUT MISHIKAS ELECTRONICS

Mishikas Electronics is an emerging electronics and home appliances brand focused on reliability, performance, and service excellence. With a strong emphasis on commercial cooling and expanding appliance categories, Mishikas is building a trusted presence across regional markets.

ROLE OVERVIEW

We are looking for a Brand Marketing Executive to manage and execute on-ground and digital brand marketing activities in Karnal and nearby areas. This role requires a proactive individual who can coordinate with dealers, manage local campaigns, support social media execution, and ensure consistent brand visibility.

KEY RESPONSIBILITIES- Brand & Marketing Execution

• Execute brand marketing activities as per company strategy in Karnal region.
• Coordinate with dealers and distributors for branding initiatives.
• Ensure consistent use of Mishikas brand identity across all touchpoints.

Digital & Social Media Support

• Manage daily social media activities (posting, coordination with designers, basic content updates).
• Assist in planning and execution of local social media campaigns.
• Coordinate with digital marketing agency / head office team.

On-Ground Marketing & Activations

• Plan and execute local activations such as:
• Dealer branding
• In-store promotions
• Campaigns like Selfie With Mishikas
• Coordinate events, product demos, and promotional activities.

Dealer & Market Coordination

• Act as the point of contact between Mishikas and local dealers.
• Support dealer onboarding marketing requirements.
• Collect market feedback and competitor insights.

Reporting & Documentation

• Maintain marketing activity reports.
• Track campaign performance (basic metrics).
• Share weekly updates with management.

REQUIRED SKILLS & QUALIFICATIONS- Education

• Graduate / Diploma in Marketing, Business, or related field (preferred).

Skills

• Good communication skills (Hindi required, basic English preferred).
• Understanding of social media platforms (Instagram, Facebook, WhatsApp).
• Basic knowledge of branding and marketing.
• Ability to coordinate with designers, vendors, and dealers.

EXPERIENCE

• 1–3 years experience in marketing, brand promotion, or related field.
• Experience in electronics / appliances / FMCG / building materials is a plus.

IDEAL CANDIDATE PROFILE

• Local to Karnal or nearby areas.
• Comfortable with field work and coordination.
• Organized, proactive, and execution-focused.
• Interested in building and growing a regional brand.

SALARY & BENEFITS

• Salary: As per experience
• Travel allowance (as applicable)
• Growth opportunity in a growing brand
• Hands-on exposure to brand building

HOW TO APPLY

Interested candidates can send their resume to:
mishikamarketing@gmail.com

Job Type: Full-time

Pay: From ₹15,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time

Location:

• Karnal, Haryana (Required)

Work Location: In person