Brand Manager - Super Premium+ Whiskey (Woodford Reserve and Glendronach)

Quote from Hiring Manager

Are you ready to step into the world of iconic spirits and unleash your creativity with some of the most beloved brands? We have an exciting opportunity for a highly motivated candidate to join the India marketing team as the Brand Manager to lead the marketing for our world class portfolio of super premium and luxury whiskeys (Woodford Reserve, Glendronach to name a few).

Meaningful Work From Day One

Develop strategies/plans and lead the execution to grow in India market the awareness, equity and penetration of World’s No 1 Super Premium+ American Whiskey and Top 10 Super Premium+ Spirit brand in the world -Woodford Reserve.

Launch and grow in India the world renowned 200 Years old Ultra Premium Sherry Cask Aged Single Malt Whiskey - The Glendronach, into a meaningful and most respected Single Malt Brand in the Country.

What You Can Expect

• Lead the growth of our Super Premium and Luxury Brands in the portfolio

• Complete ownership of developing and executing the 3 year brand building roadmap and 1 year brand plan to meet the brand ambitions in line with business strategy

• Develop and execute the full 360 consumer communication and engagement plan for Social Media, Experiential/Activations, PR and Collaborations

• Own the NPD and Innovation Planning and Execution for the portfolio

• Be the voice of the consumer internally - Serve as the primary point for generating consumer and competitive intelligence and cascade through the organization and communicate back to the brand

• Be the internal champion and energizer for the Super Premium and Luxury Portfolio

• Responsible for budget management with a strong ROI focus

• Leverage the Brown-Forman Growth Framework to develop trade marketing campaigns that resonate with target consumers and build mental and physical availability across all channels of the trade

• Develop and maintain relationships with third-party brand partners, agencies and vendors, ensuring that they provide high-quality and cost-effective marketing services

What You Bring to the Table

• 5 to 7 years sales and marketing experience out of which 3 years

minimum in marketing

• Strong experience in super premium and luxury consumer products or lifestyle industry, experience in alcobev will be preferred

• Ability to analyze data - structured/unstructured & consumer studies and distill actionable insights that inform impactful business and brand decisions

• Proven expertise in conceptualizing high impact experiential brand and marketing activation programs

• High level of comfort with and hands on familiarity in planning & executing social media and content marketing campaigns

• Experience in identifying, conceptualizing and executing brand collaborations with other super premium / luxury brands

• High degree of independent judgment and initiative, in a team-oriented, fast paced, self-managed environment

• Ability to judiciously plan and track marketing budgets with a strong ROI mindset

• Demonstrated ability to work on projects with cross-functional teams and deliver them on time

• Excellent interpersonal skills, oral and written communication skills

What Makes You Unique

• Your curiosity, creativity and growth mindset

• Your passion to always be on the top of latest cultural trends and what’s happening out there in the consumer culture

• Your ability to zoom out and look at opportunities strategically and at the same time ability to zoom in to plan & execute with excellence with an eye for detail

• Your knack for developing strong relationships with internal & external stakeholders and influence them even without authority to always get things going

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe, Africa, APAC Division

Function: Marketing

City:

Gurgaon

State: Haryana

Country: IND

Req ID: JR-00009516