Brand Manager

Job Description

Job Overview The incumbent in this role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving digital campaigns/activations for the brand, generating consumer insights for new product development and driving omni-channel business for the brand. Key Stakeholders: Internal Sales team, R&D and Innovation team, Analytics team, Consumer Insights, Media and PR team Key Stakeholders: External Creative and Media agencies, Trade Activation agencies, Market research agencies, Customers (Trade and shopper) Reporting Structure Will report to Chief Manager- Marketing Experience 2-5 years of total work experience in OTC/FMCG sector (Intimate care/OTC preferred) Competencies Female candidates preferred Should have exposure to omni-channel activations (GT, MT, Ecomm), media planning, digital Campaigns Should have exposure to building integrated marketing campaigns Analytical skills Leadership and planning ability Communication and presentation skills Responsibilities Qualifications Full time MBA in Marketing from Premier B-School