Brand Manager (Online & Offline)

Job Title: Brand Manager (Online & Offline)
Experience Required: Minimum 4 Year
Location: D-231 , Sector 63 , Noida
Company: Goyal Brothers Prakashan
Industry: [Education/Consumer Goods/Retail/etc.]

Job Summary:

We are looking for a proactive and creative Brand Manager with at least 1 year of experience in managing and executing branding initiatives across both online and offline channels. The ideal candidate should have a deep understanding of brand strategy, digital marketing, offline activations, and customer engagement to build a strong, consistent brand presence.

Key Responsibilities:

• Plan and execute branding campaigns across digital (social media, website, email) and offline (events, print, POS) platforms.
• Must have knowledge of ATL (Above the line ) and BTL ( Below the line) Activities for Brand Manager.
• Work closely with marketing, design, and sales teams to ensure brand consistency across all touchpoints.
• Create engaging brand content and communication strategies that reflect brand values.
• Monitor brand performance using analytics tools and present insights for improvement.
• Coordinate with agencies, vendors, and media partners for promotional and advertising activities.
• Ensure brand guidelines are followed across all channels and materials.
• Manage customer engagement strategies both online and through offline events or experiences.
• Hands-on experience in planning, executing, and managing offline brand events to enhance customer engagement and drive brand visibility. Successfully organized and led multiple brand activations such as product launches, school/college outreach programs, trade shows, exhibitions, and retail promotions

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Branding, Communication, or a related field.
• Minimum 4 year of experience in brand management across digital and traditional platforms.
• Strong Knowledge of Traditional campaign performance metrics.
• Ability to think creatively and analytically.
• Excellent communication and collaboration skills.
• Basic graphic design skills or familiarity with design tools (e.g., Canva, Adobe Suite) is a plus.

Preferred Qualifications:

• Prior experience in the [insert industry, e.g., Education/Retail/FMCG] sector.
• Exposure to influencer marketing, community building, and local branding initiatives.
• Experience from Education Publishing House is preferred.

Job Type: Full-time

Pay: ₹50,000.00 - ₹80,000.00 per month

Schedule:

• Day shift

Work Location: In person