Brand Manager

You will be working as a Brand Manager in Thane for the Brand Marketing function, responsible for managing one of the most popular consumer health brands in India. Your role involves shaping the brand's perception, communication strategy, and trust-building efforts across various consumer touchpoints. It requires a blend of strategic thinking, creative flair, and analytical rigor, collaborating closely with category, performance, content, and design teams to oversee all communication from top to mid-funnel. As the Brand Manager, your responsibilities include defining and safeguarding the brand's core identity and tone across all channels, developing and implementing communication strategies for both top-of-funnel (TOF) and mid-funnel (MOF) stages, integrating media planning with performance teams to create effective full-funnel narratives, establishing communication systems and scalable content formats, ensuring brand consistency across all touchpoints, driving organic growth and search visibility, and tracking brand health metrics regularly to influence content and performance strategies. To excel in this role, you are expected to have at least 6 years of experience in brand management, content-led marketing, or performance-driven creative roles, ideally in consumer brands, wellness, beauty, or direct-to-consumer (D2C) sectors. A strong analytical mindset, effective communication skills, structured problem-solving abilities, proactive approach to execution, cross-functional collaboration experience, an ownership mentality, and a deep understanding of brand management are key attributes sought for this position. An MBA qualification would be advantageous.,