Brand Manager

Key Responsibilities:

• Lead and manage all creative development

  across traditional media channels:

• Print ads

  (newspapers, magazines)

• TV commercials (TVC)

  script development, storyboard, shoot coordination

• Outdoor advertising

  billboards, transit ads, hoardings

• Marketing collaterals

  – brochures, flyers, project booklets, standees, etc.
• Work closely with creative agencies, production houses, and internal design teams to deliver high-quality brand campaigns.
  
• Collaborate with the sales and project teams to align messaging and visual identity with target customer segments and project positioning.
  
• Ensure all creatives reflect a strong, consistent brand language across campaigns and regions.
  
• Coordinate and supervise TVC shoots – from concept development, agency briefing, casting, location scouting to post-production.
  
• Plan print media placements and scheduling in coordination with media buying teams.
  
• Maintain brand integrity and ensure adherence to brand guidelines across all touchpoints.
  
• Conduct creative reviews and benchmarking of competitor branding efforts.
  
• Track campaign performance for traditional media (where applicable) and optimize creative based on feedback and results.
  

Requirements:

• Bachelor's degree in Marketing, Mass Communication, Advertising, or related field.
  
• 5–10 years of experience in brand management with a focus on

  traditional advertising and creative development

  , preferably in

  real estate, FMCG, retail

  , or similar industries.
• Strong portfolio of past campaigns in print, TVC, and OOH.
  
• Proven experience working with creative agencies and production vendors.
  
• Excellent understanding of design, copy, and film language.
  
• Strong project management and coordination skills — especially for handling TVCs and large-scale campaigns.
  
• Ability to manage multiple campaigns simultaneously under tight timelines.
  
• Good aesthetic and visual judgment.
  

Preferred Skills:

• Knowledge of regional languages and customer sensibilities (for localizing creatives).
  
• Experience in real estate marketing and understanding of buyer personas.
  
• Familiarity with real estate brochures, site branding, and launch collateral.

Regards,

Vinoth

HR- G Square Groups

Vinoth@gsquarehousing.com