BRAND MANAGER FASHION LABEL

Company Description

Since 2024, HB has been our life’s mission — a brand born to celebrate you. The dreamer. The lover. The believer in timeless beauty and raw emotion. At HB, fashion is not just fabric — it’s feeling. Our creations are masterpieces that immortalize the rarest and purest of human emotions — “the art of love.” The brand made its global debut on 12 June 2025 with its first collection, Young Love — an ode to innocence, intensity, and everything in between.

Role Description

As the Brand Manager, you will be the custodian of our brand’s image, voice, and market presence. You’ll lead the strategic and creative execution of brand-building initiatives across all consumer touchpoints—online and offline—ensuring alignment with our luxury positioning and long-term vision. 

• Key Responsibilities:
• Brand Strategy & Positioning • Develop and execute annual brand strategy and marketing calendar. • Maintain a consistent tone of voice, visual identity, and customer experience across all platforms. • Work closely with leadership and creative teams to evolve the brand narrative in line with market and cultural trends.

• Campaigns & Collaborations • Conceptualize and execute high-impact campaigns (seasonal, product launches, influencer-led, and editorial). • Identify and manage partnerships and collaborations that elevate brand prestige and relevance. • Ensure luxury alignment in all promotional assets and narratives.

• Retail & Visual Merchandising • Coordinate with retail and store teams to ensure visual merchandising is in sync with brand guidelines. • Plan in-store activations, private events, and curated experiences to enhance brand loyalty.

• Public Relations & Influencer Strategy • Lead PR strategy and maintain strong relationships with editors, stylists, and fashion media. • Curate and manage relationships with key influencers, stylists, and brand ambassadors relevant to the luxury segment.

• Market Research & Trend Analysis • Analyze consumer insights, fashion trends, and competitor activities. • Recommend proactive strategies for product, content, or campaign pivots.