Brand Manager

Key Responsibilities:

• Brand Collateral Management:

• Understanding and execution of branding materials such as flex, standees, banners, posters, danglers, creatives, etc.
• Ensuring timely production and dispatch of branding assets as per the requirement of various units.

• On-ground Event Execution:

• Independently plan and execute on-ground events from conceptualization to vendor management, logistics, branding, and execution.
• Ensure brand visibility and consistency across all touchpoints during events.

• Pan-India Coordination:

• Act as the central point of contact between the central brand team and all unit teams across India.
• Coordinate with unit heads and local marketing teams for execution of branding activities, campaigns, and events.
• Collate and track branding requirements, progress, and feedback from units.

• Creative & Communication Management:

• Liaison with the creative team/agency for timely delivery of creatives.
• Ensure brand guidelines are followed in all communications and designs.

• Tracking & Reporting:

• Maintain robust tracking systems for project timelines, task completion, vendor delivery, and budget utilization.
• Prepare detailed reports and MIS on branding activities, event outcomes, and campaign performances.
• Regularly follow up with units for work progress, requirement fulfilment, and closure.

Key Skills & Competencies:

• Excellent knowledge of branding materials and production processes.
• Strong understanding of event planning and ground-level execution.
• Proven ability to manage multiple stakeholders and coordinate across geographies.
• Highly organized with a keen eye for detail and strong follow-up mechanism.
• Good command over Excel, PowerPoint, and report generation tools.
• Creative thinking and solution-oriented mindset.

Qualifications & Experience:

• Graduate/Postgraduate in Marketing / Mass Communication / Event Management or related field.
• 68 years of experience in branding, activations, or event management (preferably with a media house or brand agency).
• Willingness to travel when required.