Brand Analyst/Brand Consultant

Role & responsibilities

Job Description:

- Performing market analysis and analyzing research findings.

- Creating marketing campaigns based on market and consumer insights.

- Creating the Annual Marketing Plan and ensuring its implementation.

- Regular end-consumer interactions and documentation.

- Regular competition analysis to monitor competitors communication and promotions.

- Driving/guiding external creative/advertising/website agencies (online & offline) with the right brief and insights.

- Conducting and collecting product feedback from trade partners and end-consumers and relaying the information to management in a consumable manner.

- Serving as the single point of contact for all data, collecting information from clients, libraries, and other sources.

- Spearheading offline activations (e.g., parks, malls, residential communities, etc.) by working with agencies and client teams.

- Providing insights on the on-ground activities conducted by the competition.

- Proactively monitoring new product launches and category innovations.

- Maintaining a rapport with the sales team and trade partners to gain more insights into consumer sentiments.

- Conducting periodic market visits.

- Constantly looking for newer promotional avenues.

- Interviewing clients, customers, and competitors and working with the client in a team environment.

- Communicating team findings and ideas to the client.

- Participating in and leading brainstorming sessions.

- Developing and testing hypotheses about clients issues.

- Meeting with team members to develop work plans and lay out project strategy.

- Planning and conducting online and field research at client sites and in the market.

Behavioural Traits:

- Self-starter and pro-active.

- Exhibit willingness to resolve problems.

- Flair for dealing with people.