Branch Retail Marketing Manager

Job Description

Roles and Responsibilities: • Manage retail and trade marketing function for the assigned geography • Manage a workforce of Retail Executives with ownership of product sell-out and productivity • Manage external vendors to coordinate all trade marketing activities • Analyse the sell-out data and ideate new ways to improve sell-out • Gather market intelligence and provide insights to sales and marketing team to imrpove sell-out • Ensure visual merchandising coverage in the assigned geography • Coordination with the sales and category teams to ensure product availability at the shop floor • Manage the training of Retail Executives through route trainer and Regional Trainers Key Deliverables: • Channel wise volume growth • Category wise billing points • Visibility Audit scores • RE Productivity • Category Mix • VM Coverage Education Qualification: MBA in Sales/Marketing Experience: 4 years+ in Sellout/Trade marketing Show more Show less