Branch Manager - Trichy

1. Job Purpose

Manage branch operations to achieve targeted sales turnover of the assigned branch and adhering to regulatory compliance.

1. Dimensions

   what are the areas (in quantitative terms) the job has an impact on?

S.No.ParametersRemark1Revenue & costBranch revenue to be 3.5 times of the branch cost.
Half of the branch salary cost to be generated from TPP products/ Currency 2ProductEquity/ Currency/ TPP and any other new launch.3CustomersEnsure proper segregation for OWS and TWS customers to the RMs. Average of 30-35 active clients mapped per dealer. 4Manpower (Nos.)Ensure reasonable capacity utilization of seats. Mapping adequate no. of customers to the OWS and TWS. 5GeographyManage the clients in the locality within the said radius.

1. Job Context & Major Challenges

Context:

1. Hiring and retaining qualified resources in branches, especially those in remote locations.
2. Administrative challenges to ensure that relevant documents for the customers are collected to open accounts. (In remote locations the customers often do not have complete documents as per process and regulation)
3. Retaining of customers in competitive markets.
4. Ensure Compliance while serving the customers.
5. Dynamic market conditions.

1. Principal Accountabilities

AccountabilitySupporting Actions

• Monitor brokerage of the branch/dealer.
• Monitors Customer calling/trading.
• Monitoring income from other product.
• New addition of customer.

Recruitment & Retention

• Identify certified candidates suitable for hiring.
• Coordinate with recruitment team for speedy on boarding.
• Handholding the team for better performance.
• Align team members with the process and norms of the company.
• Counseling & motivating the team members.
• Conduct team meetings to understand their work experience and offer resolution.

Customer Service

• Activation/Managing of the customer in the branch.
• Resolving customer concerns.
• Ensuring customer satisfaction across all levels.
• Update top customers of all branches of event/market movements.
• Coordinating with research team for advice/review of portfolio for top customers on regular basis.

Relationship Management

• Conduct joint visits to customers and HDFC Bank branch with the Relationship Managers for maintaining and building the relationship.
• Maintaining relations with Cluster Heads from HDFC Bank.
• Coordinate with product/retail team for support.
• Coordinating with the local bank branch for customer references

Overall Smooth functioning of the branch

• Ensuring proper infrastructure/IT in the branch.
• Ensuring adherence of company norms, processes and regulations.
• Ensuring coordination and cordiality between each member/department of the branch.
• Ensure branch is well maintained and clean.
• Ensure connectivity in the branch.

Maintain all records as per guidelines

• Maintain records of all mapped customers portfolio.
• Maintain records of all branch visits/ customer visits.

Team management & People Development

• Manage a team of Relationship Managers.
• Grooming employees to take up larger roles.
• Conduct regular and refresher training of all products for the team.

Adhere to Compliance norms

• Ensuring all systems are working fine and as per compliance (CLIP/ VRS/ Jamoon)
• Ensure strict adherence of risk & compliance norms.
• Conduct random VRS checks.

1. Job Purpose of Direct Reports

To render financial services to customers to generate revenue through brokerage and third party products.

1. Relationships (If Applicable)

InternalFrequencyNature

1. Organization Structure

Branch Manager