B2C Marketing Lead – EdTech

Company:

Experience:

Qualification:

Location:

Employment Type:

About the Role

Brihathi Technology Services

hands-on leadership role

Key Responsibilities

• Define and lead the

  end-to-end B2C marketing strategy

  for NEET & JEE platforms
• Plan and execute

  digital marketing campaigns

  across:
• Google Ads (Search & Display)
• Meta Ads (Instagram & Facebook)
• YouTube & short-form video platforms
• Drive

  student acquisition

  , trial-to-paid conversions, and retention
• Own and execute

  SEO strategy

  , including:
• Keyword research
• On-page and technical SEO
• Content planning for organic growth
• Build and optimize

  marketing funnels

  (landing pages, WhatsApp flows, email journeys)
• Track and improve key performance metrics:
• CAC, CPA, CTR, Conversion Rate, ROI
• Work closely with founders, product, and tech teams
• Ensure

  ethical and compliant marketing practices

  (no misleading claims or false promises)
• Manage and guide junior marketing staff / tele-callers (if applicable)

Required Skills & Qualifications

• MBA qualification – Mandatory

• 3+ years of experience in B2C digital marketing

  (EdTech background preferred)
• Strong hands-on experience with:
• Google Ads & Meta Ads
• SEO (technical + content-driven)
• Performance marketing and analytics
• Good understanding of

  NEET/JEE student behavior and buying journey

• Excellent

  communication and coordination skills

• Data-driven mindset with strong decision-making ability
• Experience working with analytics tools, ad platforms, and CRM systems

Work Mode & Location

• Work From Office – Hyderabad (Mandatory)

• Remote / Hybrid work is not available

Why Join Brihathi Technology Services

• Opportunity to

  lead marketing strategy from scratch

• Direct collaboration with founders and leadership team
• Build and scale high-impact EdTech platforms
• Fast-growing environment with long-term growth opportunities

How to Apply

resume and a brief introduction

careers@brihathi.com