B2B Sales Executive

1. Main Objective

• Sell the company’s technology solutions (software / SaaS / IT services / hardware) to business clients.
• Understand the client’s business problems and show how your tech product can solve them.
• Achieve sales targets and help grow recurring revenue (subscriptions, licenses, etc.).

2. Key Responsibilities

• Prospecting & Lead Generation
• Identify target companies in specific industries (e.g., startups, SMEs, enterprises).
• Use cold calls, email outreach, LinkedIn, events, and referrals to generate leads.
• Qualify leads: budget, authority, need, timeline (BANT).
• Discovery & Solution Selling
• Talk with decision-makers like CTO, CEO, Product Head, IT Manager, HR Head (for HR tech), etc.
• Understand their current process, tools, pain points, and technical requirements.
• Map your product features to their business needs (solution selling, not just pushing features).
• Product Demos & Presentations
• Give online or in-person demos (Zoom, Google Meet, at client office).
• Explain features, use cases, integrations (API, CRM, ERP, etc.), and ROI.
• Answer technical/basic questions (and loop in Pre-Sales/Tech team for deep technical queries).
• Negotiation & Deal Closing
• Share proposals, quotations, pricing plans (monthly/yearly, per user, per license, etc.).
• Negotiate commercial terms (price, contract length, payment terms).
• Work with internal teams on legal, SLA, and contract approvals.
• Close deals and ensure smooth handover to onboarding/support teams.
• Account Management (Basic)
• Maintain relationship with key clients.
• Identify upsell/cross-sell opportunities (higher plans, more users, extra modules).
• Collect feedback and coordinate with product team for improvements.
• Reporting & CRM Management
• Use CRM tools (e.g., HubSpot, Zoho, Salesforce, etc.) to track leads, calls, demos, and pipeline.
• Share weekly/monthly reports: opportunities, forecast, closed deals, revenue.

3. Required Skills

• Communication & Presentation
• Clear spoken and written English (and local language if needed).
• Ability to explain tech in simple, business language – not too technical.
• Tech Understanding
• Basic understanding of:
• SaaS / cloud concepts
• APIs and integrations (not coding, just concept)
• Data security basics (if relevant: GDPR, encryption, etc.)
• Fast learner for new software and tools.
• Sales Skills
• Consultative / solution selling.
• Handling objections (price, features, competition).
• Strong negotiation, closing skills, and follow-ups.
• Tools
• CRM (HubSpot, Zoho, Salesforce, etc.)
• Email, Excel/Sheets, presentation tools, video call tools.
• LinkedIn for lead generation and networking.

4. Typical Qualifications

• Education: Graduate (BBA, BCA, B.Tech, B.Com, etc.) – but many startups accept good sales talent even without a tech degree.
• Experience:
• 0–1 year: Junior/Inside Sales roles.
• 1–3+ years: B2B tech/SaaS/IT sales preferred.

5. Example One-Line Role Summary (for Resume or JD)

• “Responsible for generating and closing B2B deals for a SaaS product by identifying client needs, delivering product demos, and managing the full sales cycle from lead to contract.”

Job Types: Full-time, Permanent, Contractual / Temporary, Freelance
Contract length: 12 months

Pay: ₹10,946.00 - ₹20,081.07 per month

Benefits:

• Internet reimbursement

Work Location: In person