B2B Marketing Leader SAAS HR tech

Head of B2B Marketing

Key Responsibilities

1.

• Build, optimize, and manage the entire B2B marketing funnel (awareness consideration evaluation conversion).
• Develop and execute lead generation strategies across digital, email, ABM, events, and partnerships.
• Own lead scoring, nurturing, segmentation, and pipeline contribution metrics.
• Collaborate closely with Sales to ensure lead quality, follow-ups, and funnel efficiency.

2. Case Studies, Content & Thought Leadership

• Lead creation of case studies, whitepapers, playbooks, and success stories with clients.
• Drive thought-leadership content (blogs, POVs, research reports, webinars, speaker sessions).
• Create narratives that position the company as a category leader.
• Ensure consistent brand voice across all B2B touchpoints.

3. Strategy, Positioning & Messaging

• Develop and refine GTM strategy for products and enterprise solutions.
• Define positioning, competitive differentiation, and value propositions.
• Evaluate market trends, customer insights, and competitor activity to build strong messaging frameworks.

4. Marketing Analytics & Performance

• Own marketing KPIs: MQLs, SQLs, CAC, conversion rates, pipeline influence, ROI.
• Monitor analytics dashboards; optimize campaigns based on data.
• Conduct regular reporting for leadership and cross-functional teams.

5. Team Leadership & Collaboration

• Build and mentor a high-performing content, demand-gen, and digital marketing team.
• Manage agencies, freelancers, and B2B marketing partners.
• Work cross-functionally with Product, Sales, Customer Success, HR, and Leadership.

Required Candidate Profile

• 10- 15+ years of experience in B2B SaaS / Enterprise / Tech marketing.
• Proven success in building marketing teams, scaling funnels, and owning revenue targets.
• Strong executive presence, communication, and stakeholder management.
• Ability to conceptualize high-impact campaigns and thought-leadership initiatives.
• Experience with ABM, CRM, marketing automation, and full-funnel analytics.

Education

• MBA/PGDM in Marketing, Communications, or related field preferred.
• Certification in digital or B2B marketing is a plus. IMP NOTE

  Good stability in career like average 3 yrs in each company is a mu

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