Associate/Senior Associate Performance Marketing

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About The Role

Performance Marketing Specialist

Key Responsibilities

• Plan, manage, and optimize performance marketing campaigns across Google Ads (Search, UAC, Display), Meta (Facebook & Instagram), LinkedIn, Bing, and YouTube.
• Conduct keyword research, run A/B tests, and create high-performing ad creatives and copy.
• Monitor and analyze campaign performance using tools like Google Analytics, Tag Manager, and Search Console.
• Manage mobile app tracking and attribution through MMPs such as AppsFlyer, Firebase, Adjust, or Branch.
• Execute retention marketing campaigns using platforms like CleverTap, WebEngage, and WhatsApp Marketing.
• Generate actionable insights and performance reports for stakeholders.
• Collaborate with cross-functional teams to align campaigns with business goals and stay current with digital marketing trends.
  

Qualifications

• Bachelors degree in Marketing, Business, or a related field.
• 3 to 5 years of relevant work experience.
• Minimum 3 years of hands-on experience in managing performance campaigns on major digital platforms.
• Strong proficiency in data analysis, campaign optimization, and reporting.
• Experience with mobile app marketing and user acquisition strategies.
• Familiarity with retention tools and engagement platforms is a plus.
• Certifications in Google Ads, Meta Blueprint, or similar are preferred.
  

Why Join Us

• Work in a collaborative and innovation-driven environment.
• Opportunity to lead impactful campaigns that directly drive growth.
• Competitive salary package and benefits.
• Continuous learning and career advancement opportunities.