Associate - User Acquisition (Digital Marketing)

About Us

We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage is the only consumer sector where large players are still traditional restaurant companies. At Rebel Foods, we are challenging this status quo as we are building the world's most valuable restaurant company on the internet, superfast.

The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel Foods' current presence in India, UAE & UK with close to 50 brands and 4500+ internet restaurants has been built on The Rebel Operating System.

While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core.

We urge you to refer to the below to understand how we are changing the restaurant industry before applying at Rebel Foods -

https://spirit.rebelfoods.com/why-is-rebel-foods-hiring-super-talented-engineers-b88586223ebe

https://spirit.rebelfoods.com/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0cea4dc8

https://spirit.rebelfoods.com/winning-the-last-frontier-for-consumer-internet-5f2a659c43db

https://spirit.rebelfoods.com/a-unique-take-on-food-tech-dcef8c51ba41

About the role:

You will be responsible for executing a comprehensive digital marketing strategy with a laser focus on user acquisition. You'll oversee all paid channels, analyze data to optimize campaigns, and ensure we're reaching our target audience effectively. You'll be a growth hacker at heart, constantly testing and iterating to maximize our ROI and scale user acquisition efficiently.

An ideal candidate qualification would include:

• 3+ years track record in brand building and performance marketing specifically App marketing
• Candidates with App marketing experience in Agencies, D2C, E commerce preferred
• Master in performance marketing and hands-on with Google especially UAC, Meta, affiliates and analytics tools like GA4, Branch/appsflyer/singular(attribution) etc
• Personality traits - Obsessive go-getter, analytical and tirelessly run AB tests
• Has high sense of ownership
• Thrives in an ambiguous business environment

What will your KRA look like:

1. Acquire 1 million customers over 1.5 years for all in house brands across categories (Biryani, Pizza, Burgers, Wraps etc) at a predefined CAC on all D2C apps & websites
2. Meet ROAS goals for Performance campaigns by
3. Developing an online marketing playbook to maximize RoI and predictable sales
4. Setup high conversion marketing funnels & campaign structures - ToFu, MoFu, BoFu
5. Optimize CTR, CPC and website/app conversion

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