Associate - User Acquisition (Digital Marketing)

3 - 4 years

5 - 7 Lacs

Posted:None| Platform: Naukri logo

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Job Type

Full Time

Job Description

About the role:

You will be responsible for executing a comprehensive digital marketing strategy with a laser focus on user acquisition. You'll oversee all paid channels, analyze data to optimize campaigns, and ensure we're reaching our target audience effectively. You'll be a growth hacker at heart, constantly testing and iterating to maximize our ROI and scale user acquisition efficiently.

An ideal candidate qualification would include:

  • 3+ years track record in brand building and performance marketing specifically App marketing
  • Candidates with App marketing experience in Agencies, D2C, E commerce preferred
  • Master in performance marketing and hands-on with Google especially UAC, Meta, affiliates and analytics tools like GA4, Branch/appsflyer/singular(attribution) etc
  • Personality traits - Obsessive go-getter, analytical and tirelessly run AB tests
  • Has high sense of ownership
  • Thrives in an ambiguous business environment

What will your KRA look like:

  1. Acquire 1 million customers over 1.5 years for all in house brands across categories (Biryani, Pizza, Burgers, Wraps etc) at a predefined CAC on all D2C apps & websites
  2. Meet ROAS goals for Performance campaigns by
  3. Developing an online marketing playbook to maximize RoI and predictable sales
  4. Setup high conversion marketing funnels & campaign structures - ToFu, MoFu, BoFu
  5. Optimize CTR, CPC and website/app conversion

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REBEL FOODS

Technology, Information and Internet

Mumbai Maharashtra

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