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Associate Marketing Manager, Streaming

Associate Marketing Manager, Streaming

Trusted Media Brands

2 - 3 years

4 - 5 Lacs

gurugram

Posted:-1 days ago| Platform:

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Skills Required

marketing manager google analytics project management social media consumer marketing budgeting microsoft licensing internship forecasting

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the role:
The Consumer Marketing Team at TMB is looking for an Associate Marketing Manager for our Streaming TV product line. This position will report to the Senior Marketing Manager and be responsible for supporting owned, earned, and paid marketing efforts executed through on-air promos, smart TV on-screen banners, email, newsletter, push notifications, performance marketing and site ads/optimization.
About you:
The ideal candidate for this role is an experienced, data-driven marketer who has worked across owned and earned marketing tactics in support of streaming, TV or other media. You also bring strong problem-solving skills, and strong communication skills to help support pitching new programming to external partners.
Your day-to-day: (aka Responsibilities)

Support the Senior Marketing Manager in driving audience growth and executing all streaming earned, paid and owned marketing efforts for Fail Army, The Pet Collective, and At Home with Family Handyman, from campaign ideation to planning, creative tickets, creative approvals and the launch of efforts
Monitor and manage campaign analytics and performance tracking for streaming efforts within each marketing channel, summarizing information without errors and deriving insights to pivot quickly to maximize viewership
Support the creation of quarterly marketing recap decks and upcoming marketing plans based on learnings from prior campaigns
Assist with budgeting and forecasting paid spend for streaming and apps efforts across platforms
Build relationships and collaborate with over 20 partners in the streaming tv space on co-marketing and promotional campaigns. Utilizing those relationships, pitch programming that aligns with partner priorities and provide compelling creative assets for earned promotion space
Collaborate across TMB departments to ensure the content marketing campaigns across mediums are cohesive and cater to the different audiences
Collaborate with Streaming programming team to determine priorities, compelling content for promotion and optimal marketing strategies to execute

You have: (aka Qualifications)

BA in Marketing, Business, or a related field required
2-3 years non-internship marketing experience
- Prior streaming, television and/or media experience is preferred
- Performance marketing experience is a plus
Experience working with different analytics, data visualization tools and project management tools (Google Analytics, Looker, Airtable, Jira)
Problem-solving skills, with an exceptional ability to digest new information, master new techniques and translate knowledge to others in a fast-paced environment
Excellent attention to detail
An ability to prioritize and organize projects for self, internal team, and external partners
Excellent written and verbal communication skills, as well as presentation skills
Expert knowledge of Microsoft suite of products, specifically Excel and PowerPoint

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Associate Marketing Manager, Streaming