Associate Manager - Programmatic

dentsu

0 years

0 Lacs

pune maharashtra india

Posted:1 week ago| Platform:

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Skills Required

mobile video optimization troubleshooting reporting excel data targeting segmentation billing documentation planning presentation tracking analytics

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Manage end-to-end programmatic campaigns across multiple channels (desktop, mobile, video) using
DV360
, The Trade Desk, Verizon, Yahoo, Amazon DSP, Xandr, MediaMath.
Oversee campaign setup, trafficking, pacing, trafficking, QA, delivery, optimization, troubleshooting, and post-campaign analysis.
Compile and deliver daily pacing, weekly/monthly performance, and post-campaign reporting—using tools like Excel, Google Sheets, Data Studio—for actionable insights.
Provide strategic recommendations—goals, KPIs, targeting, creative refreshes—to internal teams, aligning tactics with media objectives.
Traffic all assets into DV360 (or other DSPs), ensure proper audience segmentation, and activate campaigns before deadlines.
Stay current on programmatic ecosystem trends, platforms (including DV360), and ad-tech tools; liaise with vendors to maintain accurate billing documentation.

🛠 Technical Skills & Tools

DV360 (core), plus familiarity with The Trade Desk, Verizon, Yahoo, Amazon DSP, Xandr, MediaMath.
Strong media planning, campaign setup, optimization, trafficking, and QA expertise.
Advanced proficiency in Excel, Google Sheets, Data Studio, and presentation tools.
Familiarity with third-party tracking, billing systems, and campaign analytics platforms.

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