Associate Director - Open Programmes (Executive Education)

As the Associate Director of the Executive Education Division, you will play a pivotal role in shaping the strategic direction and operational excellence of the Open programmes. This leadership position demands a seasoned professional with a proven track record in revenue generation, engagement with research centers, comprehensive planning, and budgeting. You will need to have a vision for developing both B2B and B2C verticals, improving lead to enrollment conversions, and actively participating in Salesforce CRM implementations/improvements and digital transformation initiatives. Key Responsibilities: - Devise and execute comprehensive business development strategies to drive sustainable revenue growth in both B2B and B2C segments. - Conduct thorough market analyses, assess competitive landscapes, and implement effective pricing and promotional strategies for diverse client bases. - Oversee lead generation for Open programmes, prioritize digital marketing channel mix for B2B and B2C contexts, and optimize digital marketing campaigns for lead quality and quantity. - Engage with internal research centers to collaborate on curriculum design changes for the Open Programs portfolio and arrange training sessions for business development and admission teams. - Develop and execute a visionary strategic plan for the Open Program Division, aligning with organizational objectives and integrating planning for short and long-term goals. - Meticulously manage budgets for the division, collaborate with stakeholders to create comprehensive annual budgets, and spearhead the annual planning process. - Utilize financial forecasting techniques to project future revenues and expenses, providing timely and accurate financial reports to inform decision-making. - Implement strategies to improve conversions from lead to enrollment across both B2B and B2C channels through digital marketing efforts and enhance the enrollment process for prospective participants. Qualifications Required: - MBA - Knowledge of market and environment needs for Open programmes - Experience in strategy planning, negotiation, facilitation, research, revenue generation, relationship management, and business unit management - Skills in marketing, sales/business development, team management, leadership, and cross-functional collaboration - 10-15 years of experience with 6-8 years in a relevant role and 2-3 years in people management - Experience with Salesforce CRM implementation and digital transformation initiatives Please note: The job interface/relationships and percentage of time spent on key responsibilities have been omitted from this job description.,